Case Study: Onnit achieves massive order scale and near-zero mis-ship rates with ShipStation

Onnit - Customer Case Study

Onnit, founded by Aubrey Marcus to pursue “total human optimization,” grew quickly after launching its flagship supplement Alpha BRAIN and getting a major spike in demand from a Joe Rogan endorsement. That rapid growth exposed a manual, spreadsheet-based fulfillment process that couldn’t keep up, creating an urgent logistical challenge as order volume climbed.

Onnit integrated ShipStation for automated shipping and SkuVault for inventory management, enabling product tagging, large batch label processing, and reliable reporting. The result: a scale-up from about 250 to 6,000 daily orders, batch rates exceeding 500 orders per hour, near-perfect inventory accuracy, mis-ships reduced to 0.03%, and dependable performance even on peak sales days—letting the team focus on brand growth.

Onnit

Jason Havey

Chief Operating Officer