Case Study: Magnolia Market achieves scalable, automated ecommerce fulfillment and inventory accuracy with ShipStation

Magnolia Market - Customer Case Study

Magnolia Market, the lifestyle brand and online store from Chip and Joanna Gaines, outgrew its third‑party inventory software as online orders surged. Their Shopify Plus storefront fed orders into an inventory system that couldn’t keep up, threatening fulfillment accuracy and scalability during rapid growth.

Nova Module implemented a custom integration—using Celigo’s integrator.io—to connect Shopify Plus and ShipStation with NetSuite, automating order, inventory and fulfillment flows. The solution kept inventory accurate, streamlined pick/pack/ship workflows with ShipStation tagging, and enabled end‑to‑end automation across the order lifecycle. As a result Magnolia now processes up to 40,000 orders a month, sustained massive year‑over‑year shipment growth, and restored operational performance and scalability.

Magnolia Market

Richard Ashley

Head of Information Technology