Case Study: Maggie Louise Confections achieves 50% faster shipping and fewer errors with ShipStation

Maggie Louise Confections - Customer Case Study

Maggie Louise Confections is an Austin-based luxury chocolatier founded by Maggie Louise Callahan, a former attorney turned artisan. After launching an online store on Magento, the team relied on a manual shipping workflow—copying addresses into FedEx, pasting tracking numbers back into Magento—which became unsustainable when an Oprah "Favorite Things" feature triggered a huge order spike.

They installed ShipStation’s Magento integration, using shipping presets and barcode scanning to automate label generation and package selection. The change cut shipping time roughly in half, greatly reduced errors, allowed FedEx pickups to run smoothly during high-volume periods, and freed the founders to focus on design, customer experience, and scaling the business.

Maggie Louise Confections

Kevin Callahan

CTO