Case Study: Loyal Stricklin achieves automated, time-saving shipping and streamlined fulfillment with ShipStation

Loyal Stricklin - Customer Case Study

Loyal Stricklin is a small, handmade leather goods brand based in Opelika, AL, founded by Michael Stricklin and grown to three studios and five employees. As the business scaled, shipping became a bottleneck—orders were handwritten and entered manually at the post office, a process that could take about two hours for 30 orders and slowed fulfillment and growth.

By integrating ShipStation with their website, Loyal Stricklin automated order import, used presets and batch processing to streamline packing by product type, and routed packing slips and labels to separate printers. The result: dramatically reduced fulfillment time, lower printing costs, smoother packing workflows, and a shipping operation the owner calls essential to running the business.

Loyal Stricklin

Michael Stricklin

Owner