Case Study: Little Dress Up Shop achieves scalable, automated shipping with ShipStation

Little Dress Up Shop - Customer Case Study

Little Dress Up Shop, founded by Lindsay Bills, makes affordable, machine-washable dress-up costumes for kids and began as a small home business that grew quickly—eventually delivering over 120,000 orders. Their challenge was a slow, manual shipping process (hand typing addresses and relying on a cumbersome shipping tool with macros) that couldn't scale or handle peak seasons.

Switching to ShipStation automated core shipping tasks, enabled batch printing across sales channels, and sent order-status and tracking emails automatically, which sped up training and reduced shipping time dramatically. The result: the team handled spikes like shipping 4,000 dresses in a week, improved returns and record-keeping, maintained fast, cost-effective delivery, and gained time to focus on product quality and business growth.

Little Dress Up Shop

Lindsay Bills

Owner