Case Study: Likwid Concepts achieves seamless order fulfillment during Shark Tank surge with ShipStation

Likwid Concepts - Customer Case Study

Likwid Concepts, maker of The Paint Brush Cover, created a simple solution to stop painters from wasting brushes and rollers and gained national attention after appearing on Shark Tank. The exposure triggered a sudden surge of online orders that overwhelmed the founders’ apartment-based shipping process and ad-hoc postage tools, leaving them scrambling to avoid unhappy customers.

They found and integrated ShipStation within days, giving them automated weights, mail classes, manifests and saved customer data so labels could be printed fast. ShipStation “saved the day”: the team handled the order surge without major issues, office morale recovered, and the company has continued to scale into major retailers and new markets.

Likwid Concepts

Salvatore DePaola

CEO