Case Study: Latched Mama achieves rapid, scalable order fulfillment with ShipStation

Latched Mama - Customer Case Study

Latched Mama, founded by Melissa Wirt, makes affordable, everyday nursing clothing designed to support new moms. As a one‑woman startup juggling product development, community building, and customer care, the business struggled with slow, inconsistent shipping processes, time-consuming trips to post offices, and the pressure of meeting customer expectations during peak seasons.

Integrating ShipStation with Latched Mama’s carts centralized fulfillment and shipping: Melissa can pick, pack, and ship an order in under three minutes, track packages in real time, quickly reship delayed orders, and compare rate options. The result is faster, more reliable service, stronger customer support during holidays, and a scalable fulfillment system that lets the founder focus on growth instead of logistics.

Latched Mama

Melissa Wirt

Founder & CEO