Case Study: Kyn You Believe It scales viral TikTok fulfillment and cuts errors with ShipStation

Kyn You Believe It handles 100+ TikTok orders an hour with ShipStation

Kyn You Believe It, a small art brand, faced the challenge of managing rapid and unpredictable order surges from TikTok and other sales channels while trying to eliminate fulfillment errors and scale its operations. The founder, Kyndra Bailey, needed a robust shipping solution from a vendor like ShipStation to handle these viral moments without operational breakdown.

ShipStation provided a unified shipping platform with features like order filtering, scan-to-verify, and multi-channel integrations. This solution allowed the brand to efficiently manage surges of over 100 orders per hour. The results were significant: yearly shipments scaled from approximately 200 to 22,700, and the implementation of scan-to-verify reduced the error rate to near zero from roughly one mispicked order per week.

Kyn You Believe It