Case Study: Jeep People achieves daily time savings and scalable automated shipping with ShipStation

Jeep People - Customer Case Study

Jeep People began as a social brand for Jeep enthusiasts that quickly grew into an e-commerce business—amassing over 250,000 followers and launching an online store in January 2017. As demand surged and the founder, Taylor Pierce, shifted from a side project to full-time CEO, their cart’s built-in shipping module became a bottleneck: order fulfillment was manual, slow, and needed a multi-carrier solution to scale.

They implemented ShipStation to centralize orders, create USPS and UPS labels, and automate fulfillment workflows. The SaaS platform unified the warehouse team on one system, cut routine processing time (saving roughly 30–60 minutes a day), reduced shipping errors across multiple sales channels and brands (including their new Titan Offroad line), and enabled faster shipping and better customer service as the business scaled.

Jeep People

Taylor Pierce

CEO