Case Study: It's a Baking Thing achieves faster fulfillment and streamlined shipping with ShipStation

It’s a Baking Thing Streamlines Processes and Improves Shipping Times with ShipStation

It’s a Baking Thing, a BAKO Limited brand that grew rapidly during the COVID-19 baking boom after selling on Amazon and eBay and launching its own website. As product range and order volumes expanded, the team struggled with time-consuming order searches, manifest creation and filing, and needed a scalable shipping solution while upgrading their CMS.

They implemented ShipStation (recommended by ChannelAdvisor) to integrate multiple marketplaces and carriers into one interface. ShipStation simplified manifest creation, enabled SKU/product searches, allowed data edits before batch label printing, reduced fulfillment time, improved warehouse efficiency, and supported future channel expansion—while the team found the software user-friendly and well supported.

It’s a Baking Thing