Case Study: Subo Products achieves 81% faster order processing and 90% fewer errors with ShipStation

How Subo Products Reduced Shipping Time By 300% With Automation

Subo Products, founded by Glen and Julie‑Anne Mayer, makes reusable, non‑squeezable feeding bottles designed to cut waste and mess. After launching in 2016 and experiencing rapid e‑commerce growth—accelerated by COVID—their manual, error‑prone fulfillment process became a major bottleneck, causing slow dispatches, higher labor costs and increased order errors.

By integrating ShipStation with Sendle and using customizable automation rules, address validation and product tagging, Subo automated carrier selection, order combining and tracking to eliminate manual checks. The change delivered clear results: an 81% faster average order processing speed, over 50% reduction in fulfillment time and labor, a 90% drop in errors and a 300% time saving on order adjustments, allowing the team to meet demand and focus on growth.

Subo

Jen Wales

Operations Manager