Case Study: Ruroc achieves 3,900% increase in fulfilment with ShipStation

How Ruroc Increased Fulfilment by 3900% with ShipStation

Ruroc is a Gloucester‑based maker of full‑face snow sports and motorcycle helmets with a global presence in 97 countries. Rapid ecommerce growth exposed major fulfilment challenges: manual label creation, managing DHL/UPS paperwork, and a growing shipping team—processes that couldn’t scale and were slowing order turnaround.

Ruroc implemented ShipStation (integrating with Magento within 24 hours) to automate batch printing, split‑ship, and reporting. The result: fulfilled orders per day rose 3,900%, capacity grew from ~200 to over 8,000 daily orders, shipping staff shrank from 10 to 3, and ShipStation’s insights now support pre‑order inventory decisions, split/merge shipments, and ongoing global expansion.

Ruroc

Bridget Rees

Chief Operating Officer