Case Study: Lioness Fashion achieves 50% faster dispatch with ShipStation

How Lioness Fashion increased dispatch speed by 50% with ShipStation

Lioness Fashion, an Australian fast-fashion label that moved from wholesale to a booming direct-to-consumer ecommerce model, faced mounting fulfilment complexity from high-volume SKUs and staggered pre-orders. The team needed faster, more flexible labelling, picking, packing and dispatch processes and a way to keep pre-orders out of the queue until stock arrived.

After implementing ShipStation’s automation rules, order tags, batch shipping and scan-to-verify, Lioness automated pre-order management, prioritized shipments by market and reduced packing errors. The result: 50% faster dispatch, 50% faster processing, a 30% reduction in manual labour and an 85% drop in manual errors, enabling smoother peak seasons and supporting planned US expansion.

Lioness

Brian Nguyen

director