Case Study: DeBra’s achieves 60% faster dispatch and streamlined fulfilment with ShipStation

How DeBra’s Improved Fulfilment, Increased Dispatch Speed by 60% with ShipStation

DeBra’s, an Australian retailer specializing in fuller‑bust fittings, shifted heavily into ecommerce after a 2019 store loss and rapid online growth through BigCommerce. That surge overwhelmed a small in‑store team that also packed and dispatched orders, creating time‑consuming manual shipping processes, integration issues with an initial vendor, and more customer enquiries about order status.

DeBra’s switched to ShipStation, quickly integrating it with BigCommerce and using automation and branded tracking to streamline fulfilment. The move cut manual labour and errors, sped dispatch by 60% and processing by 40%, enabled 24‑hour turnaround during peak sales, reduced customer calls, and freed staff to focus on in‑store service and growth.

DeBra’s

Anita Demetriou

Business Manager