Case Study: Austin Bazaar Music achieves streamlined omnichannel fulfillment and cost savings with ShipStation

How a Music Company Got Bazaar Growth

Austin Bazaar Music, founded in Austin in 2006 by Suman to serve beginner musicians, grew rapidly from a brick-and-mortar store into a multi-channel eCommerce business. As sales expanded to marketplaces like Amazon, eBay and Reverb, their custom site and manual processes became a bottleneck—warehouse fulfillment was chaotic, reporting was time-consuming, and the team spent more time building software than serving customers.

They moved to BigCommerce for a scalable storefront and adopted ShipStation to centralize multi-channel order fulfillment. ShipStation’s unified imports, assignee workflow, tagging, Returns Portal and Insights dashboard streamlined picking/packing, returns and reporting. The result: faster, more accurate shipping, clearer operational visibility, lower costs and more time for the team to focus on customer service and growth.

Austin Bazaar Music

Joseph

Customer Relations Manager