Case Study: HorseFeathers Gifts achieves streamlined, efficient shipping with ShipStation

HorseFeathers Gifts - Customer Case Study

HorseFeathers Gifts, founded by Chelsea Farmer, makes colorful, meaningful jewelry that grew from a local shop into a national brand. When COVID-19 hit, the company shifted messaging to gifts for loved ones, launched at-home DIY kits and virtual workshops, and faced heavier shipping demands and pandemic-related fulfillment challenges.

By adopting ShipStation’s batch shipping and End of Day Forms, HorseFeathers streamlined order consolidation and carrier handoffs, freeing time from logistics to focus on product and community-building. The changes improved operational efficiency, made postal drop-offs much smoother, strengthened customer engagement through regular DIY offerings, and helped sustain sales during the pandemic.

HorseFeathers Gifts

Chelsea Farmer

Owner and Lead Designer