Case Study: Grace & Lace achieves rapid scaling and faster order fulfillment with ShipStation

Grace & Lace - Customer Case Study

Grace & Lace started when the founder’s wife hand-sewed a frilly boot sock and demand turned that one-off idea into a full women’s apparel brand sold at GraceandLace.com. After appearing on Shark Tank they did $1M in sales within five days, growing from ~150 orders/day to over 2,000 and expanding the team from a few part-time makers to 30+ — creating major logistics, shipping and production challenges.

They adopted ShipStation to centralize orders, automate label printing and batch shipments, and use reports and filters to optimize workflows. The software and support cut manual work and sped fulfillment, allowing Grace & Lace to scale shipping operations quickly, meet the surge in demand and avoid being overwhelmed.

Grace & Lace

Rick Hinnant

CEO & Treasurer