Case Study: Goodeskin achieves 172% revenue growth and scalable, Instagrammable fulfillment with ShipStation

Goodeskin - Customer Case Study

Goodeskin is a science-backed, natural skincare brand founded by Jalen while he was still in school, selling direct-to-consumer at Goodeskin.co. After developing products and building an ecommerce site, he struggled with affordable, scalable fulfillment and marketing—especially creating an “Instagrammable” unboxing experience on a small budget—while handling shipping and customer outreach mostly on his own.

Using ShipStation’s tools and support, Jalen automated shipping, tracked packages, and simplified fulfillment; a ShipStation webinar led him to Arka, which produced affordable, low‑MOQ branded boxes that elevated his packaging. The combined solution cut logistics time, boosted social sharing and Instagram impressions, and helped Goodeskin move from operating at a loss to 172% revenue growth in one year.

Goodeskin

Jalen

Founder