Case Study: FringeSport achieves scalable, multi-channel order processing with ShipStation

FringeSport - Customer Case Study

FringeSport is a rapidly growing eCommerce brand that designs and sells custom strength and conditioning gear at FringeSport.com, founded by Peter Keller to bring high-quality equipment and a great customer experience to garage gyms and gym owners. As the business expanded across multiple marketplaces, handling orders manually became time-consuming and unmanageable, creating a bottleneck in fulfillment.

By adopting ShipStation, FringeSport integrated orders from Shopify, Amazon, eBay and other channels, used batch processing and rules-based order workflows to eliminate guesswork, and sped up fulfillment. The result: more efficient operations, faster nationwide shipping, and staff freed to focus on customer service and growth.

FringeSport

Peter Keller

Founder & CEO