Case Study: Freaker USA achieves streamlined shipping and international growth with ShipStation

Freaker USA - Customer Case Study

Freaker USA began in Wilmington, NC as a Kickstarter success and grew into a household name for neoprene "Freakers" that slip over drinks, even appearing on Shark Tank and selling through about 3,000 U.S. stores plus international orders. Rapid crowdfunding-driven growth left the small team facing the familiar challenge of scaling order fulfillment and managing shipping and apps without a dedicated tech staff.

They implemented ShipStation a month after launch, and the platform’s intuitive interface and shipping automation helped the non-technical team handle direct and wholesale orders more efficiently. As a result, Freaker maintained smoother fulfillment during fast growth, expanded international shipping, and saved time and frustration for staff—earning praise from co-founder Lauren Krakauskas for making shipping simple.

Freaker USA

Lauren Krakauskas

Co-Founder & Director of Some Things