Case Study: Harmony Harvest Farm achieves 1,300% online sales growth and streamlined fulfillment with ShipStation

Family-Run Harmony Harvest Farm Grows Flowers, and Sales, During Covid

Harmony Harvest Farm is a family-run, female-led flower farm in Virginia that hand-harvests and ships bouquets and DIY flower boxes. When the team furloughed staff during COVID and launched a retail product that generated hundreds of orders quickly, their manual Fulfillment (logging into FedEx and printing labels) couldn’t keep up and they needed to streamline shipping and fulfillment fast.

They implemented ShipStation within days—connecting Shopify, Amazon, Etsy and multiple FedEx accounts—and used automatic filters and built-in reporting to automate order import, label creation, rate checks and daily workflow. The result: smoother operations with the same small team, the ability to ship far higher volumes (shipping 50 boxes in the time it once took to do 10–15), better pricing decisions, and a reported 1,300% increase in online sales.

Harmony Harvest Farm

Stephanie Auville

Director of Marketing and Public Relations