Case Study: Draw Attention scales global fulfillment and simplifies order management with ShipStation

Draw Attention - Customer Case Study

DrawAttention makes removable laptop whiteboards that founders Kyle and Eric launched after a viral photo and a $13 .CO domain built into a simple online shop in about 10 hours. The company quickly grew—selling thousands of boards domestically and internationally—but faced a major operational challenge after Product Hunt exposure: rapid order volume, no international e‑commerce/shipping system, and time‑consuming manual address entry.

They adopted ShipStation, integrating it with their Squarespace site and Stamps.com so orders from multiple sources appear in a single dashboard. That streamlined fulfillment, handled the spike in volume, enabled international shipping, and allowed the pair to scale efficiently—turning a weekend project into a sustainable business.

Draw Attention

Eric Swayne

Co-Founder