ShipStation
245 Case Studies
A ShipStation Case Study
Cutting Edge Stencils, founded by Janna Makaeva and Greg Swisher, designs decorative stencils for DIY enthusiasts and sells through CuttingEdgeStencils.com and major marketplaces like Etsy, Amazon and eBay. Despite decades of design experience and a successful online presence, their order-fulfillment process was slow and cumbersome—relying on PayPal to print shipping labels took hours and created a major operational bottleneck.
Switching to ShipStation transformed their fulfillment workflow: the platform’s intuitive interface and powerful automation let them create custom rules, reduce manual data entry, and dramatically cut processing time. The result was faster, more efficient shipping and a much simpler label-printing process—so effective they wish they had adopted ShipStation sooner.
Janna Makaeva
CEO/ Co-founder