Case Study: Carlo’s Bakery achieves streamlined, nationwide shipping and faster fulfillment with ShipStation

Carlo’s Bakery - Customer Case Study

Carlo’s Bakery is a family-owned Hoboken institution founded in 1910 and made famous by “The Cake Boss.” As demand grew from fans nationwide, the bakery faced a challenge: modernize long-standing, paper-based fulfillment processes and find a cost‑effective, technology-driven way to ship fresh baked goods without sacrificing quality, while reducing manual tasks and human error.

By adopting ShipStation, Carlo’s gained a scalable, web-based shipping solution with consolidated reporting, address verification, and bi-directional data sharing with eCommerce and CSR systems. The platform cut manual shipping tasks to a few clicks, improved daily workflow, helped meet domestic delivery goals, and made it easier and more efficient to get award‑winning cakes and baked goods to customers across the country.

Carlo’s Bakery

John Carson

IT Manager