Case Study: Botanical Arts Press achieves efficient fulfillment of 3,000+ Kickstarter preorders with ShipStation

Botanical Arts Press - Customer Case Study

Botanical Arts Press — created by botanical illustrator Wendy Hollender and writer Dina Falconi — published Foraging & Feasting, a combined field guide and wild-food cookbook that became the number one cookbook on Kickstarter. After pre-selling nearly 3,000 copies and arranging a 6,000-copy print run, the small publisher faced the logistical challenge of efficiently fulfilling and shipping thousands of orders from a home-based operation.

They implemented ShipStation, integrated with their MagentoGo store, to automatically import orders and contacts, print labels, manage multiple shipping methods, and track shipments. The result was a streamlined fulfillment process that handled Kickstarter backers and ongoing online sales smoothly, enabled daily postal pickups, and let the team fulfill large volumes without expanding staff or facilities.

Botanical Arts Press

Wendy Hollender

Illustrator and Writer