Case Study: Blue Layne Boutique achieves up to 120 hours/week in fulfillment time savings with ShipStation

Blue Layne Boutique - Customer Case Study

Blue Layne Boutique, founded by Samantha Colbert in 2013 as a single rack in her home, grew into a 4,000‑sq‑ft warehouse carrying about 1,200 products and a 36,000‑member VIP Facebook community. Rapid online growth (about 600% more products over three years) created fulfillment bottlenecks—handwritten labels and PayPal printing couldn’t scale—so the company needed a Shopify‑integrated shipping solution to automate order processing.

Implementing ShipStation automated label creation (labels in under two clicks), enabled order consolidation and batch shipping, and cut fulfillment time dramatically—supporting ~2,500 shipments per month and saving up to 120 hours per week. Adding Sezzle’s interest‑free, pay‑over‑time option boosted sales; together the tools improved productivity, reduced shipping costs, and helped Blue Layne deliver a better, scalable customer experience nationwide.

Blue Layne Boutique

Samantha Colbert

Blue Layne Boutique