Case Study: Black Girl Sunscreen scales international wholesale shipping with ShipStation

Black Girl Sunscreen scales to 18,000+ stores and saves 8% on shipping costs with ShipStation

Black Girl Sunscreen, a brand founded to create better sunscreen for people with darker skin tones, faced a challenge scaling its operations. Its two-person fulfillment team was overwhelmed by manual processes for managing wholesale and international orders as the brand expanded into over 18,000 stores across four continents. They needed a centralized system to replace inefficient, error-prone tasks like manually creating customs forms and tracking shipments through email.

The brand implemented ShipStation to create a single hub for all orders. The solution provided automated customs documentation, batch label printing, and a Rate Shopper tool for comparing carrier costs. This saved the team at least one hour per day on manual tasks and reduced shipping costs by approximately 8%. With ShipStation, Black Girl Sunscreen scaled its massive wholesale operation without adding fulfillment headcount.

Black Girl Sunscreen