Case Study: BILLY Footwear improves fulfillment and scaling with ShipStation

BILLY Footwear boosts fulfillment efficiency with ShipStation and cuts order processing complexity after 260% sales growth

BILLY Footwear, a company that designs accessible shoes, faced significant fulfillment challenges as their sales grew by 260% from 2018 to 2019. Managing inventory and shipping across multiple channels—including major retailers, marketplaces, and their own ecommerce store—became increasingly complex and manual. To support their rapid growth, they needed a more robust solution to streamline their operations.

By integrating ShipStation with their SAP Business One ERP through OptiProERP, BILLY Footwear automated and streamlined their fulfillment process. The solution provided a central hub for all orders, improved reporting, and allowed for inventory earmarking. Using ShipStation's scan-to-verify feature drastically reduced shipping errors and improved efficiency. This allowed the team to process more orders daily with less manual work, improving customer satisfaction and enabling more scalable future growth.

BILLY Footwear