Case Study: Bell Honda achieves 200% sales growth and streamlined fulfillment with ShipStation

Bell Honda - Customer Case Study

Bell Honda, a Phoenix-based auto dealer, saw customers shifting to marketplaces like Amazon and eBay, which led to declining referral traffic and growing marketplace sales. Their ecommerce expansion was hampered by manual inventory updates (daily Excel imports) and a single-terminal, non-cloud shipping system that made fulfillment slow, error-prone, and hard to scale.

Working with Altos Digital and adopting ShipStation solved those problems: Altos automated inventory syncs and listings (including DMS-driven on-hand quantities and automated pricing), while ShipStation’s cloud platform enabled device-agnostic label printing, live-rate comparisons, bin-location packing slips, batch picking, and scanned verification. The changes produced rapid gains—a 200% sales increase in the first 30 days without margin erosion—and helped grow online sales from $1.5M in 2015 to nearly $5M annually.

Bell Honda

Joe Tesensky

Parts Director