Case Study: Barton Watch Bands achieves 400% shipping growth and streamlined, automated fulfillment with ShipStation

Barton Watch Bands - Customer Case Study

Barton Watch Bands, founded by Scott Herz in 2015, designs and sells NATO-style watch straps online through Shopify. As the brand and product catalog grew, order fulfillment became a bottleneck: staff manually selected carriers and services, entered customs details and product weights, and printed labels one-by-one, slowing shipping and limiting scalability.

By integrating ShipStation with Shopify, Barton automated carrier/service selection, customs declarations, and batch label printing—orders import automatically, ShipStation marks Shopify as fulfilled, and customers receive tracking notifications. The change cut daily fulfillment to a few clicks, helped sales more than double year-over-year, and increased shipment volume by over 400%, enabling faster shipping and better customer service.

Barton Watch Bands

Scott Herz

Founder