Case Study: Alpha Dog Food achieves scalable, cost-effective subscription fulfillment with ShipStation

Alpha Dog Food - Customer Case Study

Alpha Dog Food, founded by Royce Reed, turned a simple idea — delivering dog food on a recurring schedule — into a subscription-based business selling at AlphaDogFood.com. Their biggest challenge was the logistics and cost of shipping heavy bags, particularly the unexpected expense and scarcity of suitable corrugated boxes as they scaled.

They solved costs and capacity issues by sourcing gently used boxes from a local Old Navy and by using ShipStation to outsource fulfillment to St. John of God, a nonprofit that provides jobs for people with disabilities. ShipStation’s user-friendly platform and responsive support enabled reliable order handling, lowered customer prices, reduced waste, and strengthened the company’s community impact.

Alpha Dog Food

Royce Reed

Director & Owner