Case Study: Beautyvice achieves 2,000% increase in shipped volume with ShipStation

10 Years Later, Beautyvice Still Scales with ShipStation

Beautyvice is a direct-to-consumer wholesaler of beauty products that started in 2012 out of small storage units and has grown into a 10,000 sq ft, company-owned facility. Early on the team faced a time-consuming, manual shipping process—printing labels one at a time across Amazon, eBay, PayPal and other platforms—with no single integrated solution to support scaling beyond the 20–30 daily orders they were handling.

By adopting ShipStation early and layering additional software integrations, Beautyvice centralized carrier connections and API-negotiated rates, streamlined workflows, and gained fast support for mission-critical issues. The unified platform turned shipping into an almost entirely electronic process, enabling rapid scale—now about 200,000 packages a year (a roughly 2,000% increase)—and sustained growth over a 10-year partnership.

Beautyvice

Robert Roque

Chief Executive Officer