Case Study: Walmart boosts marketplace visibility with Shiprocket Keyword Bidding guidance

Walmart boosts marketplace reach in 220+ countries with Shiprocket

The customer, Walmart, sought to enhance product visibility and sales for its marketplace sellers. To address this challenge, the retail giant leveraged its partnership with the vendor, Shiprocket, and introduced the Walmart Sponsored Products program, which includes a specific feature for keyword bidding.

The solution implemented through Shiprocket involved launching a strategic keyword bidding initiative. This allowed sellers to bid on specific keywords, using exact, phrase, and broad matches to appear in relevant shopper searches. The program enabled sellers to start with auto-campaigns for keyword discovery and adjust bids based on performance, leading to improved product ranking and increased chances of conversion for sellers on the Walmart marketplace.

Walmart