Case Study: The Hatke Overcomes COD Barriers with Shiprocket

How Shiprocket Helped The Hatke Overcome COD Barriers and Deliver Seamlessly

The Hatke, a Delhi-based fashion brand founded by Mihir Mittal, sells home accessories, fashion apparel, and printed phone cases to a young audience. As the business grew, it faced a major challenge with cash-on-delivery (COD) orders and reverse logistics costs when customers placed orders but refused delivery. Shiprocket helped The Hatke manage these shipping pain points through its logistics platform and COD-enabled fulfillment.

With Shiprocket, The Hatke was able to offer COD more effectively, track shipments through Post Ship, and use features like NDR and post-shipping SMS tracking to reduce operational headaches. The brand launched its Shopify-based website in 2019 and now processes around 30,000–40,000 orders per month, while Shiprocket’s dedicated account manager and frequent product improvements helped Mihir focus on growing the business instead of logistics.

The Hatke

Mihir Mittal

The Hatke