Case Study: Amazon achieves faster self-ship fulfillment with Shiprocket Fulfillment

Amazon boosts fulfillment speed 3x with Shiprocket

The customer, Amazon, is a major e-commerce marketplace with over 120,000 sellers, many of which are SMEs. Their challenge was enabling sellers who use Amazon's self-ship model—where the seller handles their own fulfillment instead of using Fulfillment by Amazon (FBA)—to achieve a similar level of delivery speed and operational efficiency. This was particularly important for sellers operating across multiple sales channels.

The vendor, Shiprocket, addressed this with its Shiprocket Fulfillment (SRF) service, a third-party logistics solution. The solution involved storing seller inventory across eight strategically located fulfillment centers equipped with advanced technology and a skilled team to manage picking, packing, and shipping. This implementation resulted in a 3x faster order-to-ship time, enabled next-day and 2-day deliveries comparable to Amazon Prime, and achieved 99.9% order accuracy, allowing self-ship sellers to compete effectively.

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