Case Study: Touch of Modern achieves best-in-class fulfillment costs and improved unit economics with Shippo

Touch of Modern - Customer Case Study

Touch of Modern, founded by Steven Ou in 2012, is an e-commerce app that curates unique products for male millennial tastemakers (adding 250+ new items daily). The company faced two major challenges: hiring the right executive talent to build a strong team, and managing increasingly unsustainable e-commerce fulfillment costs amid Amazon-driven expectations for fast, low-cost shipping.

To address this, Steven prioritized people and rigorous preparation—researching the market, validating unit economics, building a solid business plan, and committing to the right hires rather than delaying executive talent. The result has been sustained growth and operational efficiency: Touch of Modern now boasts some of the industry’s best fulfillment costs as a ratio to revenue and has established a scalable model that convinced investors and drove the company’s success.

Touch of Modern

Steven Ou

Touch of Modern