Case Study: Sellbrite achieves native, discounted shipping and reduced churn with Shippo

Sellbrite - Customer Case Study

Sellbrite, a platform for end‑to‑end inventory management, faced a key gap: it didn’t offer native shipping. Customers had to sync inventory to third‑party shipping tools to buy labels and return tracking numbers to Sellbrite, creating a manual, costly workflow. Sellbrite sought a flexible, well‑documented shipping API to build shipping directly into their app.

Using Shippo, Sellbrite added a multi‑carrier back end, a native shipping UI, and a prepaid postage wallet so businesses can buy discounted USPS labels, connect FedEx/UPS accounts, and pay automatically from their wallets. The integration delivered a seamless end‑to‑end experience, opened a new revenue stream, improved cash flow, and reduced churn as customers became more likely to stay with Sellbrite.

Sellbrite

Brian Nolan

Chief Executive Officer and Co-Founder