Case Study: Glasses Gallery achieves a 25% conversion lift and an extra $1,000 in sales with Shippo

How Glasses Gallery Gained an Extra $1,000 in Sales With Shippo and Fomo

Glasses Gallery is an online eyewear retailer serving customers in the U.S. and Canada, offering prescription lenses, designer frames, virtual try-on, and in-house optical production. Facing a need to improve conversion rates — despite trying retargeting, EDM, and Google Shopping — the team sought a new way to build buyer confidence and demonstrate active sales.

They integrated Shippo (for shipping, labels and tracking) with social-proof platform Fomo to display recent orders and shipment notifications on-site, tracked via Google Analytics. After about two months the store saw a 25% lift in conversion rate, roughly $1,000 in additional sales, and higher time-on-site and page views.

Glasses Gallery

Michael

Glasses Gallery