Case Study: Greenbelly Meals achieves 10x growth and simplifies fulfillment with Shippo

Greenbelly - Customer Case Study

Greenbelly Meals makes non-GMO, ultra-high-calorie backpacking meals founded by Chris Cage after long-distance hiking exposed a gap in lightweight, nutrient-dense trail food. After launching on Shopify in 2014, he struggled with time-consuming manual fulfillment, variable shipping costs, and the complexity of international and wholesale orders while trying to grow the brand.

Greenbelly adopted the Shippo web app for per-label pricing, easy Shopify integration, multi-carrier options and customs support, using it for all e-commerce and wholesale shipments. The switch cut fulfillment time and costs, let the team focus on sales and scaling, supported roughly 10x growth, and helped Chris build a location-independent business while expanding market reach.

Greenbelly

Chris Cage

Founder