Case Study: Full Leaf Tea Company achieves scalable direct-to-consumer shipping to thousands of customers with Shippo

Full Leaf Tea Company Founder If Entrepreneurship Isn’t Your Cup of Tea, Don’t Do It

Full Leaf Tea Company, founded by Matthew and Lisa Hammonds after graduating into a tough job market, began with just $100 and a $2,500 credit line. They launched a direct-to-consumer e-commerce tea business with limited capital and faced slow early sales and tight shipping margins, learning that a website alone wouldn’t generate instant demand.

They focused on a product with a favorable weight-to-value ratio, committed to organic, real-ingredient blends, and added personal touches like handwritten notes to make e-commerce feel human. That persistence paid off: today they ship thousands of packages monthly, employ a 12-person team, and enjoy strong customer loyalty with repeat “power drinkers,” while continuing to grow their product and fulfillment capabilities.

Full Leaf Tea Company

Matthew Hammonds

Founder