Case Study: Byrd Cookie Company achieves streamlined, scalable shipping and automated tracking with Shippo

Byrd Cookie - Customer Case Study

Byrd Cookie Company is a family‑run baker founded in 1924 that sells cookies and gift items online, in catalogs, in five brick‑and‑mortar shops, and through wholesale partners. Although they’d relied on Freestyle Solutions’ Multichannel Order Manager (M.O.M.) for about 20 years, their shipping process was cumbersome—multiple carrier workflows, poor FedEx integration, and no automated way to deliver tracking numbers to customers.

By integrating Shippo through Freestyle’s M.O.M., Byrd Cookie Company now compares rates, prints USPS/UPS/FedEx labels in one step, generates tracking automatically, and handles returns seamlessly. The change supports up to 6,000 packages per month at peak (roughly 90% FedEx, 10% USPS), has helped drive double‑digit online growth year over year, and freed the team to focus on customer service and business expansion.

Byrd Cookie

Geoff Repella

President