Case Study: Anomalie achieves seamless, scalable shipping and happier brides with Shippo

Anomalie - Customer Case Study

Anomalie, founded by Leslie Voorhees and Calley Means, lets brides design custom wedding dresses online at a fraction of boutique prices after uncovering opaque supply chains and steep markups. Their challenge was delivering a high-touch, multi-stage fulfillment experience—swatches, gifts, measurements, final delivery and potential alterations—where shipping reliability and communication are critical to the emotional customer journey.

Anomalie adopted Shippo’s web app to create labels, find competitive USPS rates, track packages and automate customer notifications, making fulfillment intuitive and scalable. The streamlined shipping process enhanced the bride experience, saved time for the team, and supported rapid growth—selling thousands of dresses in year two while maintaining reliable, transparent delivery.

Anomalie

Leslie Voorhees Means

Co-Founder