Case Study: Superpharmacy achieves faster ship-from-store fulfilment with Shippit

How Superpharmacy Enabled Ship-from-Store with Shippit

Superpharmacy, an Australian pharmacy chain, needed a faster and more efficient way to fulfill online orders from its stores while managing multiple couriers and reducing long delivery times, especially for customers outside major cities. With Shippit, the retailer looked to solve manual shipping workflows, poor shipment visibility, and inconsistent customer tracking as it expanded into ship-from-store fulfillment.

Using Shippit’s Pack & Ship, Tracking & Notifications, and centralized reporting, Superpharmacy streamlined label printing, automated data entry, and gave each store its own dashboard to manage shipments locally. The result was a 90% improvement in throughput, an 80% reduction in manual tasks, and a 3x reduction in customer inquiries, while fulfillment time dropped from 3–5 minutes per order to just 30 seconds.

Superpharmacy

Christian Todd

General Manager