Case Study: 99 Bikes increases basket value with Shippit

How Free Express Shipping Increased 99 Bikes' Basket Value

99 Bikes, a major Australian retailer with more than 900 bike styles, needed a way to offer free shipping on bulky items without eroding margins. As shipping costs rose and long-distance delivery made bulky-goods fulfillment expensive, the company worked with Shippit to improve its shipping strategy and use delivery as a differentiator.

With Shippit’s shipping and tracking network, 99 Bikes introduced free express shipping over $99, alongside clear flat-rate options for lower-value orders and separate rules for large, bulky, and dangerous goods. The result was higher basket value as customers added items to qualify for free shipping, improved customer satisfaction from next-day delivery, and a move toward “net neutral” freight economics through smarter shipping rate management.

99 Bikes

Tom Dodd

E Commerce Manager