Case Study: Cue Clothing Co achieves 130% sales growth with Shippit

How Cue Clothing Increased Sales by 130%

Cue Clothing Co, an iconic Australian fashion retailer, wanted to expand its online assortment and improve fulfillment as it launched an endless aisle strategy. To support that challenge, it partnered with Shippit, using the shipping platform’s fulfilment and allocation software to connect online and store inventory.

With Shippit, Cue Clothing Co created a unified view of inventory across channels, enabling store-to-door delivery, click-and-collect, and access to over 80,000 items across Australia and 120 international locations. The results were immediate: Cue reported a 130% increase in sales, a 90% increase in inventory access, and a 70% increase in conversions, while also reducing delivery times and fulfilment costs.

Cue Clothing Co

Shane Lenton

Chief Information Officer