Case Study: Baby Bunting grows online sales and cuts fulfilment costs with Shippit

Baby Bunting grows online sales 18% with Shippit

Baby Bunting, Australia's leading specialty baby retailer, faced challenges in optimizing online order fulfilment from its physical stores, managing rising carrier costs, and improving delivery speed and customer satisfaction. To address these issues, they partnered with the delivery platform vendor Shippit.

By implementing the Shippit platform, Baby Bunting activated 100% of its stores for online fulfilment within three months. Shippit provided extensive carrier integrations and data-driven insights, enabling cost-effective and faster deliveries. This resulted in an 18% year-on-year growth in online sales, $1.2 million in labour optimization, and significant supply chain cost savings, allowing for a successful expansion into New Zealand.

Baby Bunting