Case Study: People’s Choice Beef Jerky achieves Amazon growth and stronger customer reviews with ShippingEasy

ShippingEasy’s Feedback Management Solution Creates Growth for People’s Choice Beef Jerky

People’s Choice Beef Jerky, a fourth-generation, family-owned business in downtown Los Angeles, sells successfully on Amazon but faced the challenge of competing with larger brands while managing customer feedback using a separate tool. Owner Brian Bianchetti needed a simpler, integrated way to monitor reviews, respond quickly, and protect his brand without maintaining an extra monthly system.

By moving feedback and product review tracking into ShippingEasy, the team consolidated shipping and review management on one platform, gained trend insights, and assigned staff to monitor and respond to reviews promptly. The result: clearer product-health visibility, better business decisions, stronger customer engagement, and marketing success—averaging a 27% email open rate across 75,000 emails—helping the company grow and compete more effectively on Amazon.

People’s Choice Beef Jerky

Brian Bianchetti

Owner