Case Study: Rustic Cuff achieves automated, scalable shipping—handling 15,000 weekly promo orders and saving time—with ShippingEasy

Rustic Cuff - Customer Case Study

Rustic Cuff, founded by Jill Donovan, grew rapidly from a bedroom hobby to a celebrity‑favored brand, but a Good Morning America promotion exposed a bottleneck: the team had to manually enter thousands of shipping addresses for temporary promo pages. With more TV appearances planned and order volume able to spike from about 1,000 to 15,000 packages per week, Jill needed a scalable shipping solution that would save time and prevent errors.

By signing up for ShippingEasy (which provides an Endicia account), Rustic Cuff now automatically syncs orders from permanent and temporary sites, creates USPS labels, batch‑prints shipments, and verifies addresses before dispatch. The result: far fewer lost packages, dramatically reduced manual work, the ability to handle massive order surges, and a happier, more efficient office.

Rustic Cuff

Jill Donovan

Owner