Case Study: Ice Shaker achieves 100% growth and streamlined fulfillment with ShippingEasy

From Start-Up to Shaking Up Fitness Industry

Ice Shaker, founded by former NFL player Chris Gronkowski and known for its vacuum-insulated protein shakers after a Shark Tank appearance, grew rapidly on Shopify and saw customization and ecommerce orders surge. This growth created a fulfillment bottleneck: printing labels, uploading tracking, and routing engraved orders was time-consuming and error-prone as volumes climbed toward a projected 100% increase (about 80% from ecommerce).

By adopting ShippingEasy’s batching, category/filter rules, automation, and reporting, Ice Shaker automated order routing, pre-filled box dimensions/weights, and bulk-printed labels in minutes. The solution streamlined warehouse workflows, saved significant time and labor, enabled handling roughly 4,000 packages per month, unlocked cost-saving shipping options (including affordable two-day delivery), and supported the company’s rapid growth.

Ice Shaker

Chris Gronkowski

Founder