Case Study: Cornucopia Popcorn cuts order processing time by 80% with ShippingEasy

Cornucopia Popcorn Cuts Order Time By 80% with ShippingEasy

Cornucopia Popcorn, an Austin-based snack company founded by Nadia Elhaj, grew from a Craigslist purchase to two retail locations and a large BigCommerce-driven online presence. As orders increased, the owners tracked sales manually, which led to fulfillment errors — even orders “falling through the cracks” — and a slow, inefficient shipping process.

Implementing ShippingEasy (with OneBalance for discounted carrier rates) gave them unified order visibility and automated fulfillment tied to BigCommerce, fixing missing fields and reducing mistakes. The change cut order processing time by about 80%, lowered shipping costs, improved scalability, and freed time for customer service, marketing and B2B gifting — boosting repeat business.

Cornucopia Popcorn

Nadia Elhaj

Chief Executive Officer & Founder